Samsung has been killing it lately in the budget segment.

A few months earlier, when it was unveiled in May, Samsung expressed interest in launching a phone with its new ISOCELL Bright GW1. Samsung, however, placed this project on hold as the government reaction at best appeared to be abysmal. With Realme and Redmi now entering the 64-megapixel party, according to an eminent Samsung tipster, Samsung appears to be forced to flex his muscles.

The new ISOCELL sensor

Given that Samsung already has these sensors in ready stock, with the new ISOCELL sensor, it wouldn’t be that difficult for them to start producing the said handset. But, engaging in price wars with its Chinese counterparts is not like Samsung. Personally, I’m expecting Sammy to carve its own market niche to keep the new smartphone unique.

Samsung will most definitely face stiff competition from the likes of Realme.

Most likely, Samsung will add to this sensor as an incremental update to the Galaxy A70 to synthesize the Galaxy A70S. As I said previously, the A70 is a premium mid-ranger and will definitely not be able to undercut the cost of the versions of Xiaomi and Realme when they start.

The Galaxy A70

If you ask us, a lot of hogwash is this whole megapixel war. Camera performance is, of course, as simple as more megapixels= better image output for the uninitiated, but we all know this is not the case. With just a 12MP sensor, the Pixel pulls off its industry-leading performance, showing customers should begin to take stock of the reality that sensor resolution is not all. I’d rather placed my faith in post-processing, something Google does with the Pixel lineup so well.

Let’s not forget that this sensor uses pixel-binning like the IMX 586 and it doesn’t necessarily translate in images into greater detail. Hopefully, if you plan to stay ahead of the pack, Samsung will implement this sensor in the best way possible!

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