On Monday, Paytm, the Indian digital payment and technology platform, launched its Android Mini App Store to “help Indian developers to bring their creative products to the masses.” The company said the mini apps are a “custom-built” mobile website that offers “app-like experience” to users without the need for users to actually download the apps. Paytm claimed that by allowing them to save their data and memory space, the mini apps “will greatly benefit millions of people.” In addition , the company said that “without any costs” it will provide listing and distribution of these mini apps inside its own store.
Paytm said that there would be several payment options for the developers of the mini apps, including Paytm Wallet, Paytm Payments Bank, UPI, net banking and cards.
In a statement, Vijay Shekhar Sharma, CEO of Paytm, said, “Paytm Mini App Store empowers our young Indian developers to leverage our scope and payments to create new innovative services.” It will be a seamless experience for Paytm customers that does not require any separate download and allows them to use their preferred payment option.’
Paytm Android Mini App Store, over 300 service providers
Crucially, over 300 app-based service providers, including Decathalon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker, have already been said to be part of the Android Mini App store programme.
The company stressed that the Mini App Store has a “developer dashboard for analytics, compilation of payments, and different marketing resources to communicate with consumers.”
For “pick” users, the Paytm app store is already said to be running in beta and is said to have seen over 12 million users in September. It must be noted that Paytm was de-listed from the Google Play Store in September with the digital payment company highlighting that a “opportunity to respond” was not given. Paytm was said to be withdrawn from the Google Play Store for breaching the gambling policies of Google.